Shirley Yam, Senior Vice President
- Shirley is a market research veteran with nearly 25 years of consumer and business-to-business research experience in the U.S. and Taiwan.
- Expertise in translating research insights into business actions to accelerate client’s growth and grasp new opportunities.
- Specialized industries for MNC, regional and local clients include FMCG, online & offline retail channels, financial services, food services & restaurants, media & advertising, luxury goods & services, etc.
- Shirley is well-equipped with both qualitative and advanced quantitative methodologies, especially B-to-B FGDs, shopper research, mystery shopper, segmentation and pricing solutions.
- Previously worked in Nielsen Taiwan, Global Views Research Center and Kantar Taiwan.
C.C. Chen, Ph.D.
Senior Strategic Research Director
- C.C. has accumulated approx. 15 years of public policy opinion research and social-economic surveys, mastering in identifying key social and economic trends, gauging opinions and attitudes as well as integrating big data and information from a wide variety of sources.
- Experienced in a wide range of research topics from financial and economic, social cultural to transportation, such as policy impact assessment, awareness & satisfaction surveys, PR & corporate communications and industry ranking.
- Expertise in advanced modeling and analytics, deriving hidden trends and insights from big data
- Well-equipped with integrated research methodologies, including telephone/mobile and online surveys as well as desk research and top-executive FGDs.
- Previously worked in Global Views Research Center and national universities’ survey research centers.
Winnie Ke, Senior Research Insight Director
- Winnie has accumulated approx. 15 years of marketing research experience, specialized in advanced statistics and modeling. She has extensive experience in quantitative studies, such as shopper & consumer U&A, pricing, segmentation, mystery shopper, concept and product test, etc.
- Known for her high competency in offering effective, efficient and innovative research solutions and actionable recommendations for both local and international clients.
- Experienced in FMCG, beauty and food service industry, telecommunications and media, etc.
- With a statistics degree from National Taipei University, Winnie is proficient at data mining, predictive modeling, big data intelligence and visualization.
- Previously worked in leading research firms, namely ACORN and Global Views Research Center.